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BRISTOL, Conn. (AP) — Caitlin Clark and the Iowa Hawkeyes can claim another record — the most-viewed first-round game in women’s NCAA Tournament history. According to Neilsen, the Hawkeyes’ 91-65 win over Holy Cross averaged 3.23 million viewers on ABC. The viewership surpassed the 2.50 million who watched last year’s Elite Eight game between Iowa and Louisville, making this the most-viewed women’s tournament game ever — excluding Final Four contests and title games. It was the third Iowa game this season where the viewer average was over 3 million.

CHANDLER, Ariz. (AP) — Caitlin Clark has reshaped women's college basketball and the perception of it. The Iowa star has made a name for herself by breaking records and stretching the range of shooting possibilities to the midcourt logo. Up-and-coming players have taken notice, working to extend their range to be like Caitlin. Clark also has a superb all-around game and deep work ethic, something coaches can harp on with young players. Clark also has opened the door to what's possible financially through NIL deals through hard work and projecting the right image.

UNDATED (AP) — Women's college athletes across the United States no longer have to count on a professional contract to earn real money. Basketball players like Caitlin Clark of Iowa and Angel Reese of LSU having some of the top endorsement valuations in college. Both expect their sponsors to stay with them when they turn pro.  The perennially popular U.S. women’s soccer team, the growth of women’s professional soccer and hockey, the wild popularity of volleyball and college softball — and simply more exposure on TV — have all laid a foundation for fans to find what they want to see.


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